carl | Carley Gallagher

Formerly the Global Head of Social at Airbnb leading all consumer, celebrity, entertainment and celebrity campaigns. Barbies's Dreamhouse? Yes, that one.

Now I consultant with brands to help build their strongest consumer communication arm - social media. Available for long and short-term projects.

Top Creator Partnership of 2023

Alix Earle (7.1M TikTok subs) went viral when the house she booked in Italy was a scam. Airbnb commented on her viral post, put her up in a villa <48 hours. This resulted in 10 videos, 40M+ total impressions, a significant lift in brand sentiment, and a full press cycle.

Lo Bosworth's vitamin brand,

Love Wellness, launched in Target acheiving 4x the projected sell through in week 1. This was done solely via 8 organic TikTok videos which went viral.

$0 campaign budget or additional marketing support.

Airbnb launched a new category of extraordinary experiences hosted by some of the greatest names in music, film, television, art and sport - Icons. We launched 12 social campaigns at once, resulting in 850M+ total social impressions. This was Airbnb's most successful product launch to-date.

Donkey decided to swamp-sit for his best pal and become Airbnb’s newest host. We concepted and captured social content in the swamp, situated in the rolling hills of Scotland- our TikTok broke all our record and is Airbnb's most viewed TikTok of all time.

As a part of Airbnb's Icons launch, we partnered with top charting reggaeton artist Feid. Through unique content co-created with Feid's team, we reached a new LATAM audience both on social and through the app.

2023 Clio Entertainment Gold

In partnership with Warner Bros and Mattel at the time of the Barbie release, we launched Ken's Mojo Dojo dreamhouse. Our hot pink campaign went viral and painted the internet hot pink and was Airbnb's most successful consumer campaign to-date.